As partners in building the Hospital Association of South Africa brand, during a critical period in the history of healthcare reform, FireEngine has shown the necessary imperatives for a successful project: drive, creativity, sensitivity to complexity, a strategic mindset, and excellence. Our efforts have journeyed from the creation of a brand personality, the expression of that personality, building emotional connections to important stakeholders, and the establishment of core, clear, messages and creative expressions of those messages. Their extensive experience has been deployed despite a constrained budget, in expert ways. I would happily recommend FireEngine for start-up brands, in building established brands, to refresh brands, and certainly to give any brand a new lease on life.